About Fresh

Maria, a regular shopper at the Fresh Truck location in her neighborhood, shared that this service has helped her carry on family food traditions as daycare costs tighten her monthly budget. Over Thanksgiving, Maria used Fresh Truck to buy the ingredients for her mother’s sweet potato pie recipe. Without this option, “I would have used canned or left some things out this year,” she shared.

As the economy shifts, the need for organizations like About Fresh increase. In 2023, Fresh Truck completed 66,000 transactions and brought in over $2.7 million in produce sales from all over Boston—a shocking increase from 2022, which saw only 51,000 transactions and just $1.7 million in sales. In 2025 and beyond, About Fresh wants to meet the rising demand—and they’re branching out beyond the truck to make it happen.

As part of their mission to increase food access, About Fresh launched Fresh Connect in 2018, a food prescription program that enables healthcare companies to cover the cost of healthy foods by providing prepaid debit cards. The cards refill on a monthly basis, and shoppers can use the card across a network of 12,000 grocery stores, farmer’s markets, and other retailers to access fresh foods wherever they choose to shop.